Equity Capital Advisors (India) Private Limited (“We” or “Our” or “Us” or “Company” or “ECAPS”) is incorporated under the Indian Companies Act, 1956 and provides various technology-related services/platforms under the brand name ‘Atomiqmart’ We are committed to protecting the personal data of our employees, vendors, and customers in accordance with applicable data protection laws and regulations. This Privacy Policy outlines how we collect, use, store, disclose, and protect your personal information when you use our website and applications (the “Platform”) or avail of any services provided by us. We collect and manage information about you with your permission, as detailed in this Privacy Policy. Please read it carefully. If you do not agree with this Privacy Policy, please do not share your personal data and refrain from using our website or Platform. Your privacy is important to us. It is Atomiqmart’s policy to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you, including across our website, “atomiqmart.in” or “theatomiqmart.com”, Atomiqmart platform and other sites Equity Capital Advisors (India) Private Limited own and operate. Personal information is any information about you which can be used to identify you. This includes information about you as a person (such as name, address, and date of birth), your devices, payment details, and even information about how you use a website or online service. Personal information we may collect from you are as under: 1. Personal details (e.g. name, contact details including, residential address, date of birth, documents such as identity card / passport details / Tax IDs / driving license, and/or education details) provided by you to us to avail various products/services from us. 2. Your details including transaction history, balances, payment details, for effecting transfer of monies through various payment channels provided by us. 3. financial details (e.g. income, expenses, and/or credit history) needed as part of request for some of our products/services; 4. images of documents/ photos required to avail any of our products/services. 5. employment details (e.g. occupation, positions held, employment history, salary and/or benefits) as part of our record retention for credit/various product evaluations or required under applicable laws under Prevention of Money Laundering 6. specimen signature(s) for processing of your instructions received by us through our various payment and delivery channels; 7. opinions provided by you to us by way of feedback or responses to surveys; 8. information obtained from your mobile device by way of using our app like device location, communication information including contacts and call logs, device information (including storage, model, mobile network), transactional and promotional SMS/app notification In the event our site contains links to third-party sites and services, please be aware that those sites and services have their own privacy policies. After following a link to any third-party content, you should read their posted privacy policy information about how they collect and use personal information. This Privacy Policy does not apply to any of your activities after you leave our site. This policy is effective as of 1st November 2024. Last updated: 1st November 2024. Information We Collect Information we collect includes both information you knowingly and actively provide us when using or participating in any of our services and promotions, and any information automatically sent by your devices in the course of accessing our products and services. Log Data When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your device’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details about your visit. Additionally, if you encounter certain errors while using the site, we may automatically collect data about the error and the circumstances surrounding its occurrence. This data may include technical details about your device, what you were trying to do when the error happened, and other technical information relating to the problem. You may or may not receive notice of such errors, even in the moment they occur, that they have occurred, or what the nature of the error is. Please be aware that while this information may not be personally identifying by itself, it may be possible to combine it with other data to personally identify individual persons. Device Data When you visit our website or interact with our services, we may automatically collect data about your device, such as: ● Device Type ● Operating System ● Unique device identifiers ● Device settings ● Geo-location data Data we collect can depend on the individual settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us. Personal Information We may ask for personal information which may include one or more of the following but not limited to: · Name, Phone number, E-mail id, Age, Gender, Photo, Address, your Contacts and Nominee details. · PAN card number, KYC related information such as videos or other online/ offline verification documents as mandated by relevant regulatory authorities, your business-related information, Aadhaar information including Aadhaar number or Virtual ID for the purposes of e-KYC. · Note that submission of Aadhaar information is not mandatory for e-KYC authentication, you can also use other types of information, such as your PAN or GST number. · Your demographic and photo information. User-Generated Content We consider “user-generated content” to be materials voluntarily supplied to us by our users for the purpose of publication on our website and/or social media channels. All user-generated content is associated with the account or email address used to submit the materials. Please be aware that any content you submit for the purpose of publication will be public after posting (and subsequent review or vetting process). Once published, it may be accessible to third parties not covered under this privacy policy. Legitimate Reasons for Processing Your Personal Information We only collect and use your personal information when we have a legitimate reason for doing so. In which instance, we only collect personal information that is reasonably necessary to provide our services to you. Collection and Use of Information We may collect personal information from you when you do any of the following on our website: ● Register for an account ● Enter any of our competitions, contests, sweepstakes, and surveys ● Sign up to receive updates from us via email or social media channels ● Post a comment or review or otherwise participate in our online community ● Use a mobile device or web browser to access our content ● Contact us via email, social media, or on any similar technologies ● When you mention us on social media ● to process payments on your behalf and on your instructions; communicate with you for your queries, transactions, and/or any other regulatory requirement, etc ● to authenticate a transaction request; validate a standing instruction for a Systematic Investment Plan or confirm a payment made via the services ● to allow third parties to contact you for products and services availed/requested by you on Atomiqmart Platform or third-party links ● to meet legal obligations ● While we may also process your Personal Information for other legitimate business cases, we ensure to take appropriate steps to minimize the processing to the extent possible, making it less intrusive to your privacy. Security of Your Personal Information When we collect and process personal information, and while we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use, or modification. How Long We Keep Your Personal Information We keep your personal information only for as long as we need to. This time period may depend on what we are using your information for, in accordance with this privacy policy. Children’s Privacy We do not aim any of our products or services directly at children under the age of 13, and we do not knowingly collect personal information about children under 13. Disclosure of Personal Information to Third Parties We may disclose personal information to: ● a parent, subsidiary, or affiliate of our company ● third party service providers for the purpose of enabling them to provide their services ● our employees, contractors, and/or related entities ● our existing or potential agents or business partners ● sponsors or promoters of any competition, sweepstakes, or promotion we run ● courts, tribunals, regulatory authorities, and law enforcement officers, as required by law ● third parties, including agents or sub-contractors, who assist us in providing information, products, services, or direct marketing to you ● third parties to collect and process data International Transfers of Personal Information The personal information we collect is stored and/or processed in United States, and India, or where we or our partners, affiliates, and third-party providers maintain facilities. Your Rights and Controlling Your Personal Information You always retain the right to withhold personal information from us, with the understanding that your experience of our website may be affected. Use of Cookies We use “cookies” to collect information about you and your activity across our site. A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit, so we can understand how you use our site. Limits of Our Policy Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites. Changes to This Policy At our discretion, we may change our privacy policy to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. Contact Us For any questions or concerns regarding your privacy, you may contact us using the following details: help@theatomiqmart.com or at 888 407 4073